The reason many organizations indicate why they aren’t targeting consumers with disabilities is because of ‘limited budgets’. Can you imagine if that were said of the African-American, Hispanic, LGBTQ or Tween markets? It’s almost unimaginable for a company to not target these markets, representing millions of dollars spent by countless consumers.
Why hasn’t this same attention been placed on the disability market? There are 56M people in the United States with disabilities, with aggregate disposable income of $544B. It begs the question – why aren’t more companies targeting them as guests, customers and employees?
This week’s video will provide direction and clarity to help learn how you and your team can integrate people with disabilities into your 2017 plans.