Super Bowl LII was one for the books (Go, Eagles!) and the Winter Olympics opened this past week. As a former athlete (field hockey, basketball and track) I love these global sporting events and I’m inspired by people who push themselves to the limit in sports. What I like most are the profiles of the athletes, which tell their story of overcoming odds, unearthing strength, discipline and fortitude to rise above the others.
There are three brands that rise above others for integrating disability inclusion in commercials: The Coca-Cola Company, Toyota and P&G. The ads include real people with disabilities that aren’t ‘special’ or ‘inspirational’ – just people living their lives, telling a story of vibrancy, resilience and inclusion.
The Coca-Cola Company: The Wonder of Us
P&G: Love Over Bias
Toyota: Good Odds
I hope you enjoy these commercials as much I did! If so, let the companies know.
Carmen Daniels Jones,
CEO/President, Solutions Marketing Group