Solutions Marketing Group

Providing clients with innovative strategies that position them to understand, penetrate and retain the disability market.

Disability Inclusion Done Right!

Super Bowl LII was one for the books (Go, Eagles!) and the Winter Olympics opened this past week. As a former athlete (field hockey, basketball and track) I love these global sporting events and I’m inspired by people who push themselves to the limit in sports. What I like most are the profiles of the athletes, which tell their story of overcoming odds, unearthing strength, discipline and fortitude to rise above the others.

There are three brands that rise above others for integrating disability inclusion in commercials: The Coca-Cola Company, Toyota and P&G. The ads include real people with disabilities that aren’t ‘special’ or ‘inspirational’ – just people living their lives, telling a story of vibrancy, resilience and inclusion.

The Coca-Cola Company: The Wonder of Us

P&G: Love Over Bias

Toyota: Good Odds

I hope you enjoy these commercials as much I did! If so, let the companies know.

Carmen Daniels Jones,
CEO/President, Solutions Marketing Group

Becoming a Rockstar | VIDEO

Companies tend to fall into 3 categories when it comes to disability inclusion:

  1. Stay Out of Trouble
  2. The Skim the Surface
  3. Rock Stars

Which category does YOUR company fit in? Watch this video if you want to learn more about how your company can be a ROCK STAR inclusion company.

Download the Just Start Disability Inclusion Discussion Guide

The Power of Family and Friends | VIDEO

Family and friends of people with disabilities is market of approximately 105 million. They influence purchase decisions and respond to companies that are disability inclusive. In this video Carmen Daniels Jones shares effective tips to reach this segment of consumers.

Download the Just Start Disability Inclusion Discussion Guide

Planning for 2017 | VIDEO

The reason many organizations indicate why they aren’t targeting consumers with disabilities is because of ‘limited budgets’. Can you imagine if that were said of the African-American, Hispanic, LGBTQ or Tween markets? It’s almost unimaginable for a company to not target these markets, representing millions of dollars spent by countless consumers.

Why hasn’t this same attention been placed on the disability market?  There are 56M people in the United States with disabilities, with aggregate disposable income of $544B. It begs the question – why aren’t more companies targeting them as guests, customers and employees?

This week’s video will provide direction and clarity to help learn how you and your team can integrate people with disabilities into your 2017 plans.

Download the Just Start Disability Inclusion Discussion Guide

Retaining the Disability Market | VIDEO

In a study by the Harvard Business School, it was found that increasing customer retention by even 5% can increase profits between 25-95%.  And yet…Forrester found that 70% of CMOs did not list retention as a top priority.

Customer retention is an important as customer acquisition. What is your organization’s retention strategy for consumers with disabilities? In this video, Carmen Daniels Jones shares how your company can start to implement this important tactic that impacts the bottom-line.

Download the Just Start Disability Inclusion Discussion Guide