Solutions Marketing Group

Providing clients with innovative strategies that position them to understand, penetrate and retain the disability market.

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  • About
  • What We Do
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    • Boot Camp
    • eBook
  • Contact

Disability Marketing Strategy | Solutions Marketing Group

Our Process

Our work is deeply rooted in a respect for and a commitment to the market we serve.  We show our clients how to expand their diversity discussions beyond race, gender, ethnicity and orientation to be holistically inclusive of the disability community, which includes their families, friends and influencers.  Our 3-step process integrates the  design and implementation of marketing, employment and customer service tools and tactics with a cohesive approach to intelligently reach this large, overlooked market.

Disability Marketing Strategy | Solutions Marketing Group

Creative

Branding

Websites

Content Development

Design

Broadcast

Disability Marketing Strategy | Solutions Marketing Group

Marketing and Communications

PR

Crisis Communications

Email Marketing

Street Team Promotions

Market Entry

Events

Advising for Photo Shoots & Commercials

Marketing Strategy

Partnership Development

Digital Strategy

Disability Marketing Strategy | Solutions Marketing Group

Research

Focus Groups

In-depth Interviews

Website/Social Media Analytics

Market Research

Usability Testing

Disability Marketing Strategy | Solutions Marketing Group

Employment Consultation

Sourcing, Pre-screening, On-Boarding, Retention & Separation

508 Website Compliance

WOTC Tax Credit Administration

Accommodations

Training

eLearning

Disability Marketing Strategy | Solutions Marketing Group

Customer Service

Customized Development of Training

CRM

Touchpoint Analysis

eLearning

Quick Facts

The disability market consists of 56M people, representing an annual disposable income of $544 billion.

The disability market is more than twice as large as the tween market (20M), and has almost 3X the disposable spending power ($180B).

According to the U.S. Census Bureau, of the 69.6 million families in the U.S., 20.3 million families have at least one member with a disability.

A University of Massachusetts Boston survey found 92% of consumers felt favorably toward companies hiring people with disabilities; 87% prefer to do business with such companies.

By the year 2030, 71.5 million Baby Boomers will be over the age of 65 and demanding products, services, and environments that address their age-related physical changes.

Featured Clients

Darden Restaurants
American Express
AT&T
Sodexo
Bank of America
Wellcare
BlueCross BlueShield
ESPN
Zappos
Nike
Hilton
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678-805-7091 | info@disability-marketing.com

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