So often disability organizations want to partner with corporations but they’re uncertain about how to create meaningful and substantive relationships with companies. The best they can offer is putting a logo on a program or website. That’s not enough.
In order to get attention from corporate partners, it’s important to talk to them the way they’re used to. And, it’s imperative to add value as much as you can. Here are a few tips to strengthen the relationships with corporate partners:
- Ask the right questions. Ask questions to understand their business priorities, what the company is doing to place emphasis on diversity and inclusion, and how it’s building a pipeline of talent.
- Understand your value. Many times disability organizations are so focused on getting a program funded or a sponsor for an event, they overlook the opportunity to use assets like their mailing list, an event, or webinar series to help their corporate partners build a relationship with consumers.
- Use your expertise to help advance the partner’s goals. Some disability organizations have mastered training, eLearning, or social media. Be prepared to take whatever your organization has mastered, and offer it as a service that furthers business goals.
If you’d like to learn more about how to build relationships with corporate partners, contact the SMG Team for a 30-minute discovery call to gain further insights. To schedule, send a message to firstname.lastname@example.org.