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More Than a Simple Stop for Coffee

April 19, 2017

By Joan Leotta

Mark Wafer and a Tim Horton's employee

Mark Wafer (left) and Clint Sparling, an employee at one of his Tim Hortons locations

Mark Wafer, President of Megleen Treadstone and owner of several Tim Hortons coffee shop franchises, has transformed his businesses into much more than the routine place to enjoy caffeinated brew. Since opening his first franchise in 1995, Wafer designed his operations to be a proactive source of employment for people with disabilities. His success is now an established model that other businesses follow in doing the same.

Wafer’s first experience of hiring an employee with a disability was prompted by supply and demand. Having purchased his first franchise, he was confronted by a scarce labor market and so broadened his employee criteria. With that success and others like it, Wafer found that hiring people with disabilities is not simply a matter of altruism —it is good business. He has since founded SenseAbility to help other businesses learn the advantages of expanding hiring criteria to include people with disabilities.

Starting Out

Wafer and his wife launched their first franchise, Tim Hortons, in the early 90’s: “We liked the Tim Hortons franchise model and opportunities were available. We opened our first restaurant in East Toronto in 1995. We hired our first worker with a disability right away. We purchased an existing location with an already built clientele so we were very busy from day one. My staff however was all new and could not keep up so I had to hire someone to look after the dining room, dishes, tables and dishwasher and that’s how we discovered Clint Sparling.”

Sparling, who has Downs Syndrome, was Tim Hortons first inclusive hire. Wafer, who is Deaf, is especially aware of the barriers that many people with disabilities face in the job market. Extending this opportunity to Sparling made good business sense for both men. Wafer has made independence a possibility for Sparling and Sparling has been an invaluable employee. Now more two decades later, Sparling is still with Wafer’s Tim Hortons franchise. Wafer proudly reports “Clint has been with us for twenty-two years. He is married now and owns his own condo as a result of having a job and a paycheck.”

Good for Business

Within a few weeks of purchasing his first location, Wafer added a second. Throughout the process, he continued to hire employees with intellectual disabilities. Not long after, he began to take note of the economic benefits to him that resulted from his inclusive employment practice.

Wafer states, “The average annual employee turnover in the QSR business (Quick Service Restaurant) is about 100% and perhaps higher in high density areas. Mine is 40% or lower.”

He adds that the average tenure of a non-disabled worker in his franchises is one year and three months. However, his employees with disabilities stay on the job for an average of seven years. The importance of turnover can be measured in dollars and cents. According to Wafer, “an entry level worker costs about $4,000 to replace.” But, he also says that he discovered employing workers with disabilities not only reduced employee turnover but also increased productivity, innovation and safety. In addition to measurable, associated costs, there are other costs, which are not as easily quantifiable: “Once a person with a disability learns the task, they will only do it that way and not take shortcuts. They continue to do it the right way, time after time.”

Of course, these positive economic measures buoyed Wafer’s desire to continue his employment initiative: “As I began to see clear economic factors, lower absenteeism and higher productivity, I continued to hire workers with intellectual disabilities and decided to open our doors to workers with any sort of disability. As long as they could do the job, and if the training made sure they had whatever accommodation they might need, we hired them. ”

Since its first hire in 1995, Wafer’s franchises have employed over 150 people with disabilities in every aspect of the business including management: “Today, 46 or about seventeen percent of our 250 employees identify as having a disability in all six current locations. They are pretty much evenly distributed among my franchises.” (Wafer notes that the Tim Hortons chain does not have a franchise-wide policy on the employment of people with disabilities.)

Recruitment, Training and Hiring

The recruitment process, according to Wafer, is quite simple. “We are well-known in the community so candidates with disabilities apply often and are open about their situation. From the beginning, I set the tone for inclusion and my managers slowly bought into it. Today, when a manager interviews a non-disabled candidate, we ask how that person feels about working with people with disabilities. If we don’t get the right answer, that person does not get a second interview.”

Canadian Government’s Role

According to Wafer, the role of government is to lead by example and provide awareness. It is up to the business and corporate sectors to make change happen. “Canada”, he observes, “has little in the way of legislation that helps people with disabilities find work or that supports them when they do find work.” Wafer himself was appointed to a government panel in 2012 to find out why more businesses were not hiring workers with disabilities. He says, “The report resonated with corporations and the one take-away for the panel was  that corporations wanted to hire more from this massive talent pool but really didn’t know what to do. So, the Canadian Federal Finance Minister provided money to establish the Canadian Business SenseAbility.”

“The idea for this association,” he explains, “came from my time on the panel exploring the success in the U.K. As part of my interviews with corporate leaders I became aware of a group known as the British Forum on Disability and it was their ideas and procedures that gave us the idea of starting SenseAbility.  This is a membership driven association with the express purpose of creating disability confident companies. We work with the CEO and executive level, as well as HR and operational managers. Today, twenty-one corporations representing 800,000 employees are members of SenseAbility.” The organization provides these companies with an abundance of information that they select in order to make it easier for them to hire people with disabilities into their companies. Tim Hortons Corporate is a current member of SenseAbility. They, too, recognize the benefits Wafer I did. The real success with the brand however has been with other franchise owners across the country and the U.S. In Ontario alone there are 500 restaurants that have hired at least one worker with a disability.

Honors for Wafer

As the recipient of a variety of industry awards, Wafer’s work has been recognized for its value both to Canada and the Canadian economy.  He observes, “In many areas of Canada we have a labor shortage that is only going to get worse. I suggest to restaurant owners in these areas to focus on the disability community for long term excellent employees. This is a new concept to them because they may currently view disability as a negative rather than a contributing factor to success. We’ve found that building awareness and educating business owners works.”

There are two sets of initials that follow Mark Wafer’s name:  MSC and OMC. Awarded to Wafer by the Queen Elizabeth II in 2016, the MSC is the Meritorious Service Cross and is one of the highest awards for public service that can be given in Canada. The OMC, the Ontario Medal for Good Citizenship, is the second highest award in Ontario and was given to Wafer in March 2017. According to its website, “this medal recognizes individuals for their exceptional long-term efforts and outstanding contributions to the well-being of their communities.”

The Future

Moving forward, company-hiring credos must be: “Employable until proven otherwise.” Mark Wafer’s proves that this is a viable model: “In general we know that in five years we have found work for over a thousand people. This tells us that the message of inclusion for business is working. We don’t keep that data for the purpose of the numbers – we don’t want the numbers. Many of the projects we have initiated are based on the ‘business” model and how hiring impacts productivity, reduces absenteeism and turnover. Susan Scott Parker, CEO and creator of the British Forum on Disability, has worked on it with us and helped us to spread the word.”

He goes on to observe, “We have taken our model to other provinces and it is doing well there, too. We even went into the United States, to Syracuse and Rochester. When we tell them they are going to make more money by hiring people with disabilities, the message is heard! They go back and make it work with the result of a lot of people with disabilities finding work.”

Although Wafer does not like to measure with numbers, he says, “I worked on a project with the Ontario government that ended two years ago. We did some research on savings to government if a certain number of people with disabilities found jobs and figured out that including seasonal and even minimum wage jobs, the government saves $78 million annually with the employment of five thousand workers with disabilities.”

Wafer concludes with this: “One of the things I do is public speaking to explain the impact. The percent of people in Canada who have a disability may only be fifteen percent (roughly the same as in the U.S.) however, when you add in family members, the percent of the population rises to fifty-three percent! That number of people cannot be ignored.”

People with disabilities do not make up a niche market. They are the wives, husbands, sons, daughters, brothers, sisters and friends found in every community. Indeed, they are a massive market segment for the goods and services of those who hire people with disabilities. As Marc Wafer attests, not only are they a proven employee resource, they are extensions of the promising economic networks encompassing them.

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Tags: Canada, disability employment, employment, inclusive hiring, Marc Wafer, SenseAbility, Tim Hortons

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Ford: Innovation from the Inside Out

November 15, 2016

Ford logoFor over a century, the Ford Motor Company has distinguished itself as an innovator in automotive technology and design. With 67 plants worldwide, this industry giant commands a workforce of over 200,000 that will now expand to include persons on the autism spectrum as part of its groundbreaking program FordInclusiveWorks. While similar employment models are increasingly common throughout the business world, what distinguishes the Ford initiative is that positions will be offered at various levels throughout the company rather than in assembly lines alone. According to Monique Brentley, Ford spokesperson and Ford’s May 25, 2016 press release, “Ford understands that individuals with autism bring a unique set of strengths to our employment talent pool. Utilizing a diverse and inclusive workforce, one that represents our customers, makes us a better, stronger company. Ford believes that gaining experience with working with individuals with autism contributes to business objectives and enhances diversity at Ford and adheres to our desire to construct a ‘better world’ through collaboration with and support of those in the community around us.”

Autism of Alliance of MichiganCrucial to achieving those goals has been the partnership Ford built with Autism Alliance of Michigan (AAoM), a well-established organization offering case management and supports for adults with autism. AAoM CEO and President Colleen Allen points out that in constructing the program, from the very beginning, Ford was open to bringing people with autism to all levels of its company. Allen and her staff, all equipped with degrees in autism related fields, worked with Ford to develop the program and were responsible for the selection of the five individuals who currently participate in the FordInclusiveWorks pilot.

Having officially launched on June 1, 2016 in the Ford product division, the program is still very much in its infancy. Nonetheless, Allen is already excited by what she sees. She anticipates that this success will spark a revolution in hiring people with disabilities, particularly those on the autism spectrum, not only in the automotive industry as with Ford, but in many other industries, as well.

Program Inception

FordInclusiveWorks developed organically when interest from both Ford and AAoM intersected through the personal motivation of its employees. Kirstin Queen, Diversity and Inclusion Manager, Ford Motor Company, has a brother on the autism spectrum. Allen recounts, “Kirstin’s father heard of one of our programs on employment issues and brought the ideas to Kirstin, who then proposed developing such a program at Ford.”

Raj Nair, Ford’s Executive Vice President of Product Development and Chief Technical Officer, enthusiastically volunteered to serve as the program’s executive sponsor. Having been touched by autism through friends and family, Nair, like Queen envisioned Ford as a forerunner in such collaborations: In the May 25 release, he states, “We (at Ford) are committed to making people’s lives better, and this pilot program has the potential to not only make the participants’ lives better, but also help Ford be an even more diverse and inclusive workforce. Autism affects many people in our communities, and I’m proud we’re taking on this important initiative.”

Program Development

Ford data further explains that as FordInclusiveWorks took shape, AAoM and Ford partnered to review work at Ford that was both essential to meeting business needs, and was complementary to the typical skills and abilities of individuals with autism. Next, AAoM spent time observing employees performing the work, gathering integral information regarding work requirements, conditions, and surrounding support and structure that would contribute to success. AAoM worked with Ford supervisors to structure job duties, in addition to reaching out to local colleges, universities, and agencies to identify individuals with autism and the skills and/or experience to perform this work at Ford.

The next phase of development focused on equipping Ford personnel. Prior to the start of the pilot AAoM provided autism awareness and effectiveness training for Ford Human Resources and employees who will direct and work adjacent to pilot participants. To ensure effective communication, natural supports are put in place within the Ford team, creating a greater likelihood of successful retention and high performance of pilot participants. One such support, the “On-the-Job Work Experience” portion of the program is coordinated by AAoM and provides job consulting to both pilot participants and to the Ford employees who work alongside them. AAoM also provides training for Ford employees involved in the program to increase their understanding of autism and a position everyone to better relate to their new colleagues.

According to Ford’s May 25 press release, although specific skill sets vary for each job, all of the pilot program positions are located within the product development department. For example, in the vehicle evaluation and verification test lab, a FordInclusiveWorks participant will log and prep tires for test vehicles used by engineers for product assessment. The work is highly structured, according requiring a great deal of focus, and calls for a high level of attention to detail and organization. Skills required to complete this task (and other tasks) safely and with a high level of quality lend themselves to strengths typically associated with individuals with autism.

In that same May release, another Ford executive also spoke about the value of the program. “Individuals with autism bring a unique set of talents to our business,” said Felicia Fields, Ford group vice-president, human resources and corporate services. “We recognize that having a diverse and inclusive workforce allows us to leverage a wider range of innovative ideas to make our customer’s lives better.”

Monitoring the Progress and Determining the Success of the Pilot

For Allen and her staff, developing and launching the program are just the beginning. This collaboration with Ford includes ongoing assessment of the program so that each participant finds the best possible fit, ideally performing at the highest level, given the nature of the job assignment. Allen notes that “often the issues are resolved by simply letting the person know what is expected beyond the job description. Sometimes it is as simple as explaining the culture of the workplace, what it means to take a break, how they will get to work, where to go for lunch and more on that level. We are watching the entire project closely so that we can create  best practices guidelines. We hope this program can be eventually broadened and replicated in other operations.”

At this phase of FordInclusiveWorks, AAoM candidates participate for 30-90 days of on-the-job work experience. During this pilot time period, Ford will assess the individuals for quality of work and fit within Ford culture. If quality and production standards are met, and a fit with Ford is positive, the individual will be invited to apply for the position as a Ford employee through Ford’s recruiting process.

“Individuals with autism bring a unique set of talents to our business,” says Felicia Fields, Ford group vice president, human resources and corporate services. “We recognize that having a diverse and inclusive workforce allows us to leverage a wider range of innovative ideas to make our customers’ lives better.”

In terms of employee support, Ford has several employee resource groups (ERGs) at Ford including Ford Employees Dealing with disAbilities (FEDA). This ERG was organized in 2002 and helps ensure the company’s ongoing commitment to all of our employees with disabilities. FEDA provides a first-stop resource for information and networking tools for employees dealing with disabilities of their own or of others.”

The Road Ahead

Colleen Allen anticipates that other initiatives will quickly follow this pioneering program in the automotive industry and beyond: “Ever since the article on this project appeared in Disability Scoop, we have been contacted by one company after another–more than thirty by this writing. They want to see if they can also start a similar program. We hope to develop guidelines for such programs so that they can be replicated in other parts of Ford and in other industries. Employment of people on the autism spectrum is the future. Ford is making that future a part of our present reality and helping assure its continuity and success.”

Filed Under: Profiles in Excellence Leave a Comment

Tags: autism, Autism Alliance of Michigan, disability employment, employment, Ford Motor Company, inclusion

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National Disability Employment Awareness Month Presents a Unique Opportunity

October 10, 2016

by Carmen Jones

In 1986, a car accident left me paralyzed. When I returned back to school almost a year later, I still did everything career-bound college students are advised to do – got good grades, held leadership positions in student government, and became involved in a host of extra-curricular activities. Yes, I was now a person living with a disability, but I had no intention of derailing my plans to pursue a career in marketing.

Carmen Jones, in her wheelchair and cap-and-gown, surrounded by 4 people

Carmen at her Hampton University graduation

But when it was time to start my post-graduation employment search, unlike most of my classmates, I received no guidance from the Hampton University Career Planning and Placement Office. Looking back, I know they were willing, but we were all on unchartered territory. I was one of a handful of undergraduate students with a disability and they didn’t know how to support or connect me to resources or recruiters from companies or organizations with inclusive hiring practices.

So I was left to navigate the job market on my own.

I started out hopeful. During my senior year I had a number of initial interviews, and two of those companies actually called me back for a second round. Yet despite my accomplishments, and perceiving that I did well in those interviews, I wheeled across the stage with a degree in one hand and no job offer in the other.

While my parents are sweet and patient people, they made it clear that I had to get a job. Heeding their demand, I continued to beat the proverbial pavement to no avail.

Through a series of unexpected circumstances, Ralph Shelman, the executive director of The Peninsula Center for Independent Living, read an article about my accident and returning to school. He reached out to the university and, fortunately, Hampton contacted my parents to relay the message. A week or so later, I was in Ralph’s office interviewing for an Independent Living Counselor position. He hired me on the spot, and I began providing guidance and counsel to people who had their disabilities much longer than I, some from birth. On paper, I was woefully unqualified for this position, but Ralph gave me a chance.

Since full-time employment was my goal, I didn’t really think about having any practical knowledge about the disability community or counseling. I had only been a person with a disability for less than three years and had no prior experience navigating the community and social supports for myself, let alone helping others. I jumped right in, and my boss wasn’t deterred by my learning curve. He had a solutions mindset, one that was willing to give a new graduate an opportunity to gain a foothold on the world. A mindset that could see past my wheelchair to my potential. A mindset that was willing to open the doors a little wider for someone with a disability.

And without that mindset—that opportunity—I wouldn’t be where I am today.

October is National Disability Employment Awareness Month (NDEAM) and the time of year when the disability community and many employers spotlight disability employment and inclusion in small businesses, local/state/federal agencies, and corporations. NDEAM, supported by August 2016 data from the Department of Labor, reminds us that the unemployment rate of people with disabilities is 11.3%, while the rate amongst people without disabilities is 4.8% – almost 3 times higher than the general population.

NDEAM - Inclusion Works: Inclusion Workds for Opportunity, Inclusion Works for Business, Inclusion works for Innovation

NDEAM 2016 Poster

As disability inclusion has grown, NDEAM can be a catalyst for moving beyond awareness to creating an opportunity mindset among decision makers. Much like my former boss, employers with an opportunity mindset seek to address what’s needed to open doors wider to enable people with disabilities to apply for positions they are most qualified for. It looks at what people can offer, removes the stigma of disability, and understands that diversity of thought and experience makes for a richer culture.

There are some initial questions that you and your team can answer to begin developing an opportunity mindset:

  1. Start with why. Why is disability inclusion important for your organization?
  1. Be honest. What has your organization done to identify, recruit, onboard, and retain individuals with disabilities? What was the outcome?
  1. Have a champion. Who is the leader that has the authority to drive disability inclusion?
  1. What additional leaders and/or departments need to be engaged across the enterprise?
  1. Buy-in is Critical. What are your internal stakeholder’s biggest objections about disability employment? What steps can your team take to counter objections?
  1. Define a measurable goal. For example – The XYZ organization will hire a certain percentage of employees with disabilities by a target date. By making this clear your organization can outline action steps to achieve this goal.
  1. Build partnerships. What disability organizations do we need to build relationships with to access talent, locally and/or nationally?

I hope these questions will help your organization take important first steps to develop an opportunity mindset during NDEAM. If this discussion guide is beneficial to you, please send me an email at cjones@disability-marketing.com.

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Tags: disability employment, employment, National Disability Employment Awareness Month, NDEAM, ODEP

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Doing Good is Good Business

August 16, 2016

By Joan Leotta

Randy Lewis Creates Jobs with Living Wages for People with Disabilities

South Carolina Distribution Center

The Walgreens Distribution Center in Williamston, South Carolina

Randy Lewis is a man on a quest for justice—justice for people with disabilities, which according to Lewis, includes the right to the accommodations necessary to become a productive employee. Lewis’ motto, “doing good is good business,” is his blueprint for creating change for people with disabilities in the modern American workplace. During his tenure as a Walgreens’ executive, Lewis persuaded Walgreens’ corporate leaders to adopt a best practices model which led to increased employment opportunities and job retention for people with disabilities within their South Carolina distribution center.  As much as Lewis is gratified by the success of the program, this issue was not only a professional win but also a paternal victory. His son, Austin, a young man on the autism spectrum, inspired Lewis to make inclusion a reality in every facet of his son’s life.  These efforts have contributed to his vision of justice in the workplace.

Randy and Austin Lewis

Randy Lewis and his son, Austin

Inspired by these events, Randy Lewis wrote, No Greatness Without Goodness, to share the experiences that ultimately lead to Walgreens’ to lead the industry in transformation. While No Greatness Without Goodness is a corporate handbook, it is also a deeply personal narrative that traces the Lewis family’s personal struggles when first learning of, and ultimately adjusting to, life with Austin. No Greatness Without Goodness lays out a life-tested blueprint for others to create an atmosphere where workers with disabilities can achieve great things alongside their fellow, non –disabled employers. (See Sidebar—Review of the book)

No Limits

As Austin’s father, Lewis learned to develop greater flexibility while still expecting the best  from his son. Through Austin’s victories, Lewis discovered that while his son’s best would come about in unexpected ways, his best would indeed come.

Contemplating the future of his differently- abled child and anticipating  how little was available for him in the job market, Lewis approached Walgreen’s with the idea of  hiring 200 of their 600 anticipated new employees in a newly-constructed South Carolina distribution plant.

The two words, “no limits,” perfectly capture Lewis’ approach to realizing an employment plan for workers with disabilities. Another byword, “why not?” became just as familiar. When the Walgreens’ executives and the line staff found themselves confronted with any potential problem unique to these 200 new hires, one question in particular was inevitably asked:  ‘can a person with a disability of this or that type perform the needed task?’  Lewis’ team became accustomed to his reply,  “Why not?”. Because parenting Ausitn taught him flexibility and confident expectation in his son’s abilities, Lewis placed no limits on what Walgreens’ newest hires might achieve: “Our experience was with autism but  [even then] each case is individual with autism. People are not dis-abled, just differently-abled. Why limit yourselves? The typically-abled view differently-abled people all as equally inadequate—I knew the biases so we did not presume that certain [new employees] could or could not do the work. For instance, I didn’t consider cognitive impairment until it was brought to me, but when someone asked about it I said, ‘why not?’ There are no limits to what we can do, what anyone can achieve.”

Making it Happen

Lewis says that the first line of business was to think through the design of the building and remove physical barriers for this unique workforce. Then they reached out to the community, both the larger disability community and the local community to gain further input. The next step was to involve current Walgreens’ employees.

“Getting colleagues and subordinates to engage was a matter of building the program in such a way as that everyone understood this project was my responsibility. We simply had to … take  away [professional] fears. There were  no punishments or rewards associated with hiring people with disabilities. If you introduce fear, people run away. To innovate, you need them to run to something. So, I  reminded them  ‘if we don’t do it who would? And if we can’t then no one can.’ We also went with a—’let’s give it our best and see’ approach. Making it a no-risk positive encouragement was the way to go. People want to do good. My colleagues just had to be assured that if the project fell through, I was the point man who would take the blame. Once they were free from possible punishment, they also were free to do good.”

The President of the company also had to be persuaded. Lewis accomplish this lofty task by pointing to the bottom line: hiring people with disabilities would not sacrifice revenue. Further, as a pharmacy, the company was already geared towards serving the community.  Lewis simply demonstrated that from a business standpoint, Walgreens was capable of both doing good and earning a profit by continuing its already established practice of  making a difference within the communities served by the company.

Helping Hands

There were several groups and one individual in particular who rallied behind the idea of selecting a third of the workforce from people with disabilities. Lewis remembers that  “the HR people, and the people in training … really believed in this and helped make it happen.” He realizes that at times corporate culture tends to be yield to the credo: ‘it’s not personal, it’s business,” so that discussions involving the heart and emotions are infrequent. This team set a new standard. Karen Preston, the head of training, was joined by Walgreens’ staff  in South Carolina where they laid the groundwork that proved crucial to training people with autism.  Lewis adds,”They  got excited [when] they knew they were going to change the world, … what we were doing had never been done before.  As the staff members worked they saw their assumptions being brushed aside by their experience with people with disabilities. They knew they could right a wrong and recognized that it was unjust to not hire these people.” The initial goal of this effort was to ensure that one third of  the 600 newly hired employees were differently-abled. Lewis says, “We exceeded that goal when  the employees with disabilities became about forty percent of the workforce.”

Wage Achievement

One of the greatest advancements in this initiative was that from the outset both the differently and typically abled employees earned the same wage for the same work. Lewis explains, “We expected the same performance and so we paid the same wage. When problems arose that made it difficult for the new hires to do the same job, at the standard level of productivity … again we approached each problem with the, ‘why not?’ mentality as opposed to the ‘why?’.

A Profile of the Workforce

Over eighty percent of the hires had never been able to hold a job before being employed by Lewis at the Walgreens’ distribution facility in 2007. Some were made supervisors at the beginning and many have become supervisors since. Almost all of the original hires are still working for the company. The retention rate is twice that of typically abled employees.

Share the Wealth: What They Have Learned and Shared with Others

What is even more remarkable is that  Lewis has taken steps to ensure this success continues. From the beginning, Walgreens viewed this effort as a template for others to use when seeking to an employment demographic of diverse abilities. With Walgreens’ proud approval, Lewis gives  tours of the distribution center to share the success story with other companies and stand as a model for equity and inclusion .

“From the beginning we had to get things right,” Lewis says. “I have had to learn new vocabulary —everywhere we went we contacted people. We did not presume we knew how to do it so we went  … within the community to work. We got the word out in newspapers. When our story reached the disability community, it spread like wildfire. By word of mouth, soon everyone had  heard about it.  Even the Wall Street Journal had an article about our progress.”

Models of Modifications

Making the building accessible was one of Walgreens’ top priorities. Lewis explains that Walgreens had early decided to go above and beyond legal accessibility compliance standards. The comfort and capability of the employees were always of the utmost importance. Furthermore, Lewis found ways to be financially prudent by approaching accessibility with creativity: “We didn’t spend a lot of extra money when designing the equipment. [We tried to be] as flexible as possible while anticipating  various needs:  sensitivity to light, motion, noise. We were able to adjust the equipment without spending more money. We were not limited by the necessary financial boundaries by opting to take a creative and effective approach to make the work space both efficient and accepting.  The term ‘universal design’ encompassed our solutions. Of course they were not perfect, but with time we adjusted.”

Lewis goes on to say, “Some of it we over-thought. At first we were so concerned about transportation for the employees with disabilities that we considered vans. That turned out not to be practical so next we worked with the city on transportation and asked them to rearrange the bus routes so that more people could get to facility. After a while,  I discovered that not many people were using it.”When he addressed the issue with a member of the disability community,  that person replied: “When people are paid a good wage for the job that they do,  they will find a way to get work.”

Reflection

Lewis says that the best advice he can give to those who want to replicate Walgreen’s inclusion model is taken from the movie, Field of Dreams:  “If you build it, he will come.” “Our approach was to find the  shortest distance between two points–a straight line. We  hired people and then figured out how to structure the job and or worksite so they could do it.” He advises those who are moving towards similar targets to ensure that they have the will to accomplish the goal of hiring people with disabilities. He adds, “the how will become apparent to you.”

Today, Lewis works with executives to help them accomplish what Walgreens has and to remind them that such projects are not easily completed; they require support at all levels within a company, ranging from the executives to the line workers.  Progress has to begin with executive support, he notes, and the firm belief that the company really wants to do be successful. Without these well-coordinated cogs, the project will fail.

The payoff, however, is enormous and the future for similar accomplishments across the business landscape is bright. Randy Lewis looks forward to many other companies hiring people with disabilities and leveling the playing field for all employees.

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Tags: advocacy, disability employment, employment, Randy Lewis, Walgreens

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Connecting Employers and Jobseekers with Disabilities

February 2, 2016

Many employers have openings that aren’t being filled, and are interested in diversifying their workplaces. So how do they make the connection?

– Connecting employers with jobseekers with disabilities is vital | NJ.com

In this opinion piece, Rodger L. DeRose, president and CEO of the Kessler Foundation, explains why employers need to increase efforts to reach jobseekers with disabilities. Research continues to show that inclusive workplaces benefit from greater productivity and better retention. At Solutions Marketing Group, we can help your business reach a virtually untapped pool of talent, as well as help you to create a corporate culture that embraces diversity.

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Tags: diversity, employment, inclusion

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Quick Facts

The disability market consists of 56M people, representing an annual disposable income of $544 billion.

The disability market is more than twice as large as the tween market (20M), and has almost 3X the disposable spending power ($180B).

According to the U.S. Census Bureau, of the 69.6 million families in the U.S., 20.3 million families have at least one member with a disability.

A University of Massachusetts Boston survey found 92% of consumers felt favorably toward companies hiring people with disabilities; 87% prefer to do business with such companies.

By the year 2030, 71.5 million Baby Boomers will be over the age of 65 and demanding products, services, and environments that address their age-related physical changes.

Featured Clients

Darden Restaurants
American Express
AT&T
Sodexo
Bank of America
Wellcare
BlueCross BlueShield
ESPN
Zappos
Nike
Hilton
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