Solutions Marketing Group

Providing clients with innovative strategies that position them to understand, penetrate and retain the disability market.

  • Home
  • About
  • What We Do
  • Blog
  • Learn From Us
    • Boot Camp
    • eBook
  • Contact
  • Home
  • About
  • What We Do
  • Blog
  • Learn From Us
    • Boot Camp
    • eBook
  • Contact

Target Disability Community Market Segments | Solutions Marketing Group

turning difference into dollars

Your company is leaving money on the table and missing out on the talent and the rich perspective that can impact your bottom-line if it isn’t targeting people who have disabilities as consumers, guests and prospective employees. If you know your company should do something to employ, provide over-the-top customer service, and market to the most overlooked, untapped market, but aren’t sure where to start, download SMG’s FREE Report—Turning Difference into Dollars: Reaching America’s Untapped Minority.

We’ll share the best practice strategies of clients and successful companies, as well as provide practical tips on how to reach and target disability community market segments. Get your Report and access to SMG Marketing Tips right now.

sign up to receive our ebook!

    Quick Facts

    The disability market consists of 56M people, representing an annual disposable income of $544 billion.

    The disability market is more than twice as large as the tween market (20M), and has almost 3X the disposable spending power ($180B).

    According to the U.S. Census Bureau, of the 69.6 million families in the U.S., 20.3 million families have at least one member with a disability.

    A University of Massachusetts Boston survey found 92% of consumers felt favorably toward companies hiring people with disabilities; 87% prefer to do business with such companies.

    By the year 2030, 71.5 million Baby Boomers will be over the age of 65 and demanding products, services, and environments that address their age-related physical changes.

    Featured Clients

    Darden Restaurants
    American Express
    AT&T
    Sodexo
    Bank of America
    Wellcare
    BlueCross BlueShield
    ESPN
    Zappos
    Nike
    Hilton
    Get the latest SMG updates in your inbox!

    678-805-7091 | info@disability-marketing.com

    © 2023 Solutions Marketing Group

    | a doodle dog creative website and brand