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Providing clients with innovative strategies that position them to understand, penetrate and retain the disability market.

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  • What We Do
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  • Learn From Us
    • Boot Camp
    • eBook
  • Contact

Disability Community Marketing | Solutions Marketing Group

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Webinars

SMG and the Multicultural Foodservice and Hospitality Alliance have teamed to deliver a Disability Awareness & Implementation Webinar Series. The information series will equip your company with the knowledge to crack the code in understanding how to boost inclusion of the country’s most untapped segment: people with disabilities. Disability community marketing ultimately impacts your bottom line, and transforms our world for the better.

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Boot Camp Live

The Disability Market Boot Camp will transform your business, provide you with useful insight to market, serve, and employ people with disabilities. Consider disability community marketing as a tool to boost your business and reach a desirable market, while simultaneously bringing inclusive services to a powerful market segment. SMG offers the Disability Market Boot Camp Webinar Series and Disability Market Boot Camp LIVE events.

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Quick Facts

The disability market consists of 56M people, representing an annual disposable income of $544 billion.

The disability market is more than twice as large as the tween market (20M), and has almost 3X the disposable spending power ($180B).

According to the U.S. Census Bureau, of the 69.6 million families in the U.S., 20.3 million families have at least one member with a disability.

A University of Massachusetts Boston survey found 92% of consumers felt favorably toward companies hiring people with disabilities; 87% prefer to do business with such companies.

By the year 2030, 71.5 million Baby Boomers will be over the age of 65 and demanding products, services, and environments that address their age-related physical changes.

Featured Clients

Darden Restaurants
American Express
AT&T
Sodexo
Bank of America
Wellcare
BlueCross BlueShield
ESPN
Zappos
Nike
Hilton
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678-805-7091 | info@disability-marketing.com

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