Who We Are
Yes, we are expert marketers. Consummate consultants. Brilliant at fostering strategic partnerships anchored in trust. And we do all of it better than anyone else. But, at our essence, we are people who care about people.
We care about connecting the disability market with compassionate companies, brands and products that get them and their distinct needs. We care about the families of the people we push for because it’s never just about one. We care about integrating disability, erasing stigmas and bashing stereotypes. We care about proving to the world what we already know—that people with disabilities and those that love them want the same things as everyone else. Opportunity. Love. Relationships. Experiences. Fun.
We care about the opportunity the disability market represents but we care more about who they are.
What began as a small agency with seed money from an investment club in 1999, is now a international marketing firm that serves clients so they can effectively and precisely understand, penetrate and retain the disability market.
Real Work. Real Results. Real People. Real Difference.
We are committed to helping our clients understand the many dimensions of the disability market, so they see beyond the disability to the individual who wants the same things they want – the opportunity to engage life fully by accessing the goods, services, and career opportunities they need. And, we help our clients understand that targeting the market isn’t about ‘special needs’, but a business-building opportunity to gain market share.
Carmen D. Jones, CEO/President
“Good marketing uses the products to help tell a story.” Simon Sinek
On November 30th, 1986 my life, as I’d always known it, completely changed. I woke up that morning the same as I’d always been. The next, I wasn’t. My physical body was different, but the foundation of who I was—who I am—was not.
I lost the use of my legs. But I didn’t lose my life.
I was still a young woman who was working towards her college degree. My goals didn’t change even though my life did. After graduating from college I had to earn a living. I needed to go places and do things. I still need to be. I had to seek out products and services from companies that could best help me to do all of the things as my able-bodied peers, now that I was a wheelchair user. And as I began to look for them, I realized how hard they were to find.
So the vision for Solutions Marketing Group was born.
My accident led me to the work I do today. My experience shaped my lens on disability and awakened me to the desires and needs of our community. Becoming a strong voice that advocated for the disability market in corporate settings, became a must. Creating a consulting firm that directs clients to understand, penetrate and retain the disability market became my purpose. Marketing to the disabled community expands our clients’ reach and takes an inclusive approach to business strategy. Positioning SMG as an industry leader is who we are.
While the genesis of our work is an outgrowth of my experience, my team and I are very intentional about understanding nuances of how to best meet the market so our clients capture their loyalty and trust. This is why our insight is so clear. Why our facts are so straight. Why we can innovate, lead and implement for our clients so well.
Our company is driven by a passion—an experience—that shaped our values, molded our vision and makes us who we are.