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Let 2019 Be Your Organization’s Breakthrough Year for Disability Inclusion!

January 3, 2019

Carmen JonesI’ve found companies that are champions for diversity, inclusion and belonging excel in supporting employees who represent many dimensions of diversity, but disability inclusion lags behind. I’ve also had employees from client companies pull me aside after a training session and share their hesitancy or frustration to disclose their invisible disability to their supervisor. They’ve stated ‘our culture hasn’t caught up to the training we’re doing.’

Since starting SMG 20 years ago, I’ve worked with brands that know they should advance disability inclusion, but they aren’t sure what to do or where to start. That is why I developed this free, practical tool – the Disability Inclusion Blueprint – to help get your team started.

Download the Disability Inclusion Blueprint

The Disability Inclusion Blueprint will provide clarity to help propel disability inclusive in your organization.  You just need to download, print and answer the questions. When your team returns from holiday break use it as a guide to solidify 2019 planning.

If you still have questions after filling out the Disability Inclusion Blueprint, I’ll be opening up my calendar January 28 – 30th for 15-minute conversations.   You can ask me anything and I’ll share from two decades of working to ensure inclusion for people with disabilities and their families. In the coming weeks I’ll be sending an email to the SMG mailing list to schedule the call. If you haven’t signed up to receive emails from SMG, join today!

Let’s make 2019 the year your company takes meaningful steps to understand, penetrate and retain employees and customers with disabilities.

Happy New Year!

 

Carmen Daniels Jones

President/CEO

PS:  I’d love to hear how the Disability Inclusion Blueprint has helped your organization.  Send a note to info@disability-marketing.com and let me know.   

Filed Under: Notes from the Founder Leave a Comment

Tags: disability inclusion, Disability Inclusion Blueprint

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Quick Facts

The disability market consists of 56M people, representing an annual disposable income of $544 billion.

The disability market is more than twice as large as the tween market (20M), and has almost 3X the disposable spending power ($180B).

According to the U.S. Census Bureau, of the 69.6 million families in the U.S., 20.3 million families have at least one member with a disability.

A University of Massachusetts Boston survey found 92% of consumers felt favorably toward companies hiring people with disabilities; 87% prefer to do business with such companies.

By the year 2030, 71.5 million Baby Boomers will be over the age of 65 and demanding products, services, and environments that address their age-related physical changes.

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