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Happy Birthday ADA!

July 13, 2017

President George H.W. Bush signs the Americans with Disabilities Act in 1990.

President George H.W. Bush signs the Americans with Disabilities Act in 1990.

While the country celebrated Independence Day on July 4th, many of us in the disability community will celebrate a second independence day – July 26th – which marks twenty-seven years since the Americans with Disabilities Act (ADA) became law.  I was at the South Lawn of the White House that sunny day, historic day.  I was a relative ‘newbie’ to the disability community, and worked as an Independent Living Counselor at the Peninsula Center for Independent Living in Newport News, Virginia.  My agency advocated for the ADA’s passage, in the Commonwealth and also on Capitol Hill.  At that time I didn’t fully understand what advocacy was but I was doing it!  This definitely laid a solid foundation for me to understand the importance of disability rights.

After President George H.W. Bush boldly stated, “Let the shameful walls of discrimination come tumbling down,” I heard cheers and saw tears from my elders who fought long and hard to level the field.  It knew it was a momentous day, based on the reaction of the crowd, but at that time I had no idea how this law would impact my life, as a wheelchair using, paraplegic.  The ADA’s imprint is felt in all sectors of business, and state/local government, and enhances life for 56 million people with disabilities and their families.

Because of the ADA:

  • People with disabilities can present their abilities and skills, by applying for jobs with private sector, state/local government employers, and not be discriminated against.
  • I access buildings with ramps and elevators.
  • My Blind/Low Vision friends are able to use Braille or large print menus at restaurants.
  • I can purchase tickets for Amtrak’s Auto Train and travel to Florida, in an accessible sleeper car.
  • People with limited mobility have the freedom to rent cars, with hand controls.
  • Deaf and Hard of Hearing people can go the movies and use captioning devices.

And, these are just a few of the practical and tangible ways the ADA has changed the lives of people with disabilities in the U.S.  

In the nearly 31 years since I’ve become a person with a disability, and the 20 years since founding the Solutions Marketing Group, the biggest change I’ve seen since the ADA’s passage is that disability inclusion is becoming the norm, and no longer the exception!

Happy Summer!

Carmen Daniels Jones, SMG President

PS: If you need ideas for your organization to commemorate the Americans with Disabilities Act, visit the ADA Anniversary Tool Kit.

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Quick Facts

The disability market consists of 56M people, representing an annual disposable income of $544 billion.

The disability market is more than twice as large as the tween market (20M), and has almost 3X the disposable spending power ($180B).

According to the U.S. Census Bureau, of the 69.6 million families in the U.S., 20.3 million families have at least one member with a disability.

A University of Massachusetts Boston survey found 92% of consumers felt favorably toward companies hiring people with disabilities; 87% prefer to do business with such companies.

By the year 2030, 71.5 million Baby Boomers will be over the age of 65 and demanding products, services, and environments that address their age-related physical changes.

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