Many organizations have mastered marketing, advertising, customer experience and employment for multicultural segments, but don’t demonstrate high-level insight and expertise that effectively reaches people with disabilities, their families and friends. It is mind-boggling that a market of 56 million people, with over $1 billion in disposable income to spend, isn’t a priority for most organizations.
In the past, executives have shared reasons they’ve not taking a deeper dive to understand, penetrate and retain the market. Any of these sound familiar?
- ‘We know we should do more, but aren’t quite sure what to do, or how to do it.’
- ‘My team was inspired during a disability sensitivity training but there hasn’t been any actionable follow-up.’
- ‘We just don’t have the budget this year to spend on integrating the disability market into our overall strategy.’
- ‘The disability market is so large, and many people don’t disclose that they have a disability. How do we identify and target specific segments?’
If this sounds like conversations you’ve had, I’d like to talk with you about closing the gaps.
May 9 – 11, 2017, I’m offering 30-minute Disability Market Consultation Calls (DMCC) to discuss and/or answer questions you and your colleagues have about effectively employing, marketing to, or providing an exceptional customer experience to the disability market. My goal is to provide value and actionable steps your organization can implement. And, did I mention there is no cost?
On previous DMCC, I’ve shared insights on a wide variety of topics, ranging from:
- Standing out in a crowded market.
- Speaking to the needs of families with kids with disabilities.
- Leveraging Section 503 to develop and implement new policies and procedures.
- Understanding disability market segmentation.
This offer is for large and small businesses, as well as non-profits and government agencies. DMCC are no cost to you, and scheduled on a first-come, first-served basis. Sign up for your call today! If you have questions, contact Celeste Beaty at email@example.com. I look forward to speaking with you soon!
Carmen Daniels Jones
Read the latest car news and check out newest photos, articles, and more from the Car and Driver Blog.