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About SMG | VIDEO

September 15, 2016

by Carmen Jones

Earlier this summer, Solutions Marketing Group (SMG) unveiled a new look for its branding and website. And with the new look comes new videos! I am excited to share with you a brand new About SMG video, in which I share why I established SMG and why disability inclusion presents a business opportunity for every organization.

There are 56 million people with disabilities with disposable income of $544 billion in the US. This is the country’s largest, most overlooked market, and there’s vast opportunity to reach them as consumers and employees. The companies that have gotten to them first have built lifelong relationships with consumers yielding increased sales, loyal employees, and have built affinity with the general market.

In spite of the opportunity, there are very few organizations that understand how to reach the disability market as customers, guests and employees. What eludes them is that they don’t understand how to effectively understand, penetrate and retain the market.

While they understand the market exists, they don’t know:

  • All disabilities are not the same;
  • Not all people with disabilities identify as being a part of the larger market;
  • How to find them;
  • What drives them to make purchase decisions;
  • The impact of reaching influencers;
  • How to communicate with them; and
  • That they’re leaving money on the table by not building a relationship with the market.

My team and I remove the barriers and bottlenecks that keep organizations from reaching people with disabilities as customers and employees. We help clients understand what drives the market to take action, by creating strategies and services to support it. We help them build a bridge to the disability market and provide them with insights and tools to build a relationship with consumers and prospective employees with disabilities in a real and authentic way. Get in touch if you would like to learn more!

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Tags: about smg, Carmen Jones, disability, inclusion, marketing

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Screen shot of "Penetrating the Disability Market" video showing Carmen Jones speakingPenetrating the Disability Market | VIDEO Screenshot from "Retaining the Disability Market" videoRetaining the Disability Market | VIDEO
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Quick Facts

The disability market consists of 56M people, representing an annual disposable income of $544 billion.

The disability market is more than twice as large as the tween market (20M), and has almost 3X the disposable spending power ($180B).

According to the U.S. Census Bureau, of the 69.6 million families in the U.S., 20.3 million families have at least one member with a disability.

A University of Massachusetts Boston survey found 92% of consumers felt favorably toward companies hiring people with disabilities; 87% prefer to do business with such companies.

By the year 2030, 71.5 million Baby Boomers will be over the age of 65 and demanding products, services, and environments that address their age-related physical changes.

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