In a study by the Harvard Business School, it was found that increasing customer retention by even 5% can increase profits between 25-95%. And yet…Forrester found that 70% of CMOs did not list retention as a top priority.
Customer retention is an important as customer acquisition. What is your organization’s retention strategy for consumers with disabilities? In this video, Carmen Daniels Jones shares how your company can start to implement this important tactic that impacts the bottom-line.