Family and friends of people with disabilities is market of approximately 105 million. They influence purchase decisions and respond to companies that are disability inclusive. In this video Carmen Daniels Jones shares effective tips to reach this segment of consumers.
The reason many organizations indicate why they aren’t targeting consumers with disabilities is because of ‘limited budgets’. Can you imagine if that were said of the African-American, Hispanic, LGBTQ or Tween markets? It’s almost unimaginable for a company to not target these markets, representing millions of dollars spent by countless consumers.
Why hasn’t this same attention been placed on the disability market? There are 56M people in the United States with disabilities, with aggregate disposable income of $544B. It begs the question – why aren’t more companies targeting them as guests, customers and employees?
This week’s video will provide direction and clarity to help learn how you and your team can integrate people with disabilities into your 2017 plans.
In a study by the Harvard Business School, it was found that increasing customer retention by even 5% can increase profits between 25-95%. And yet…Forrester found that 70% of CMOs did not list retention as a top priority.
Customer retention is an important as customer acquisition. What is your organization’s retention strategy for consumers with disabilities? In this video, Carmen Daniels Jones shares how your company can start to implement this important tactic that impacts the bottom-line.
Many organizations know they should do more to reach the disability market, but few take decisive action. They’ve answered questions such as: What are their needs? How do we communicate in ways that resonate with them? And, how can we build a relationship that inspires the know, like and trust factor? Organizations that are the most successful know that to reach consumers with disabilities and their influencers, it’s important to understand what drives them. In this video, SMG President/CEO, Carmen Daniels Jones, will share important insights to build an understanding of the disability market.
Successful companies know that in order to reach consumers with disabilities and their influencers, it’s important to understand what drives them. What are their needs? How do you communicate in ways that resonate with them? And, how can a company build a relationship that inspires the know, like, trust factor? In our new video, Understanding the Disability Market, we provide key insights.