Many organizations have mastered marketing, advertising, customer experience and employment for multicultural segments, but don’t demonstrate high-level insight and expertise that effectively reaches people with disabilities, their families and friends. It is mind-boggling that a market of 56 million people, with over $1 billion in disposable income to spend, isn’t a priority for most organizations.
In the past, executives have shared reasons they’ve not taking a deeper dive to understand, penetrate and retain the market. Any of these sound familiar?
- ‘We know we should do more, but aren’t quite sure what to do, or how to do it.’
- ‘My team was inspired during a disability sensitivity training but there hasn’t been any actionable follow-up.’
- ‘We just don’t have the budget this year to spend on integrating the disability market into our overall strategy.’
- ‘The disability market is so large, and many people don’t disclose that they have a disability. How do we identify and target specific segments?’
If this sounds like conversations you’ve had, I’d like to talk with you about closing the gaps.
During the first week of August, I’m offering free, 30-minute Disability Market Discovery Sessions (DMDS) to discuss and answer questions you and your colleagues may have about effectively employing, marketing to, or providing an exceptional customer experience to the disability market. My goal is to provide you with value for your organization to implement before 2017 comes to a close.
During each session I’ll help you identify what you’ve done, identify opportunities to make your organization more disability inclusive, and develop actionable steps.
This offer is for large and small businesses, as well as non-profits and government agencies. Disability Market Discovery Sessions are no cost to you, and scheduled on a first-come, first-served basis. To sign up, or if you have questions, contact Celeste Beaty. I look forward to speaking with you soon!
Carmen Daniels Jones