Many organizations know they should do more to reach the disability market, but few take decisive action. They’ve answered questions such as: What are their needs? How do we communicate in ways that resonate with them? And, how can we build a relationship that inspires the know, like and trust factor? Organizations that are the most successful know that to reach consumers with disabilities and their influencers, it’s important to understand what drives them. In this video, SMG President/CEO, Carmen Daniels Jones, will share important insights to build an understanding of the disability market.